Privacy Policy

Last Updated: [Insert Date]

Welcome to VMC Sales Store (“we”, “us”, or “our”) at buyfreshwatergear.com. We are committed to protecting your privacy as seriously as we protect your fishing adventures. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

To provide you with the best fishing gear shopping experience, we may collect:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment information when you make a purchase.
• Transaction Data: Details about purchases you’ve made, including products ordered, payment method, and transaction amounts.
• Technical Data: IP address, browser type, device information, and how you interact with our website.
• Communication Data: Records of your correspondence with us via email at [email protected].

2. How We Use Your Information

Like carefully selecting the right lure for your fishing needs, we use your data responsibly for:

• Processing and fulfilling your orders for freshwater fishing equipment
• Providing customer support and responding to inquiries
• Improving our website and product offerings based on customer preferences
• Preventing fraud and ensuring transaction security
• Sending order confirmations and shipping notifications (no spam – we promise!)
• Complying with legal obligations

3. Data Sharing and Disclosure

We treat your information with the same care we’d want for our own fishing gear:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT service providers to complete your orders.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.
• Never Sold: We will never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We implement security measures as strong as our fishing rods:

• All transactions are protected by military-grade SSL encryption
• Payment information is processed through PCI-compliant systems
• We never store complete payment details on our servers
• 24/7 fraud monitoring to protect against unauthorized activity
• Data is stored on secure servers with limited access

While we implement these measures, no internet transmission is 100% secure. We encourage anglers to use strong passwords and protect their account information.

5. Your Rights

You have rights regarding your personal information, including:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Like using the right bait to attract fish, we use cookies to enhance your experience:

• Essential Cookies: Necessary for website functionality and checkout process
• Analytics Cookies: Help us understand how anglers use our site to improve it
• Preference Cookies: Remember your settings for future visits

You can control cookies through your browser settings, but disabling essential cookies may affect your shopping experience.

7. International Data Transfers

As we serve anglers worldwide (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If we discover we’ve collected such information, we’ll delete it immediately.

9. Changes to This Policy

We may update this policy occasionally, just like we update our fishing gear selection. The updated version will be posted on our website with a new “Last Updated” date.

10. Contact Us

Thank you for trusting VMC Sales Store with your freshwater fishing needs. We value your privacy as much as we value helping anglers spend less and fish more!